1.5

Corporate image

Even though its name is related to social distancing, 1.5 conveys kindness, affection and respect, which are important elements that we also wanted to convey in our visual identity.

As a project for our Corporate Image studies, we have developed a new imaginative clothing brand. The name of the company we made is called 1.5m. The founding motif is the global pandemic of Covid-19.


This number (1.5) represents the social distance we are obligated to maintain in relation to other people, regardless of whether they are loved ones or not, and this is one of the many characteristics and norms that exists globally.

1.5 is understandable in any language and culture, easy to remember, and a feature that is easy to relate to our world after the Covid-19 pandemic (or the "new normal").

This design is to aesthetically give the brand name a more elaborate look, more connected to fashion, since the number 1.5 is not necessarily a name that can be related to fashion and clothing.