PUBLI

CITY

Colgate

Publicity works

We all have to go to the dentist at some point in our lives, even if it's optional.

By studying the humorous pattern of Colgate's past publicity campaigns, we chose to focus on Colgate’s unique style.

The illustration has a very clear idea: no customers are coming to the dentist because of the quality of the product. Since the toothpaste is implied to be more than enough to cover the need to go to the dentist, it could be said that this product is  "only for the teeth you want to keep".

SAMSUNG

Publicity works

"Less is more"

For this publicity work, the decision to opt for a campaign without a slogan was essential, since the technological product should clearly be visually attractive, and with its many tools, the product should speak for itself.


Given that the brand was SAMSUNG, one of the main features is the quality of their mobile cameras. This ad speaks to photography fans and professionals, who understand the sheer amount of tools required for a high quality picture to be taken now portable in the pocket of your jeans.